Bob Steele,
Advertising Writer.
I help brands get to simple.
If your brand isn’t crystal clear, memorable and engaging, I can help you.
I’ve spent most of my career working in and with ad agencies.
Over the years, I’ve written thousands of ads, hundreds of commercials, scores of corporate films, and dozens of brochures and websites.
In the course of creating that work, I’ve learned a great deal about brands and branding.
And for the past couple of decades, I’ve specialized in translating complex brand information into memorable concepts and stories that people can easily understand.
In other words, I help brands get to simple.
I've had extensive experience with a number of ad agencies.
They include:
▶ Foote Cone & Belding/FCB Chicago
▶Foote Cone & Belding/FCB Seattle
▶Hydrogen Advertising
▶Cole & Weber
▶McCann Erickson Seattle
▶Palazzo Creative
▶Kraft/Smith Advertising (now part of Publicis Seattle).
If you need writing that captures the essence of your brand, I can handle it. (A good client once said, “Bob can write anything.”)
And if your brand needs refining or refreshing, I can give you real-world branding advice. We’ll make sure your brand is authentic—that it truly reflects your core values. We’ll look at your customers’ brand experience, and how your brand is aligned with your business strategy. We’ll discuss how your brand stands out from the competition, and we’ll zero in on your key promise.
Creating strong connections between people and brands is what I do for a living. I’ve done it a long time. I’m good at it. I can do it for you.
And while I have the same kind of experience you’d get with people in an ad agency, I charge a whole lot less.
For a look at my clients over the years, click here.
