A Few Ads Written by Bob Steele, Advertising Copywriter and Branding Strategist

Boeing Ad Honoring America’s Armed Forces On Veterans Day

Headline:
Millions of men and women honor this flag by serving under it. We'd like to take this opportunity to honor them. 

Boeing

Art Director: Peter Richards

Ads Announcing The Birth Of Keysight Technologies

Copy:
At precisely 12:00:01 a.m. on November 1, Agilent Technologies Electronic Measurement Group will become Keysight Technologies.

Agilent Technologies

Art Director:Scott Schmehl

Copy:
At one second after midnight on November 1, Agilent Technologies Electronic Measurement Group will turn into Keysight Technologies.

Agilent Technologies

Art Director: Scott Schmehl

Ads From Boeing Worldwide Print Campaign

Headline:
By the time you finish this sentence, a Boeing jetliner will take off or land somewhere in the world.

Copy:
At any given moment of any day, thousands of people are taking off aboard Boeing jetliners. Thousands of others are just landing. This ebb and flow of passengers and planes goes on around the clock at major airports around the globe. At Heathrow, De Gaulle, Narita, JFK, LAX and hundreds of others. It all adds up to more than three million people flying on Boeing airplanes. Day after day. Every day of the year. In fact, every two seconds, a Boeing jet takes off or lands somewhere on earth. Boeing. We don’t just deliver a lot of airplanes. We help airlines deliver a lot of people.

BOEING

Art Director: Peter Richards

Headline:
Before you blink your eyes again, a Boeing airplane will land somewhere in the world.

Copy:
Chances are, a Boeing jetliner is touching down in New York right now. The same thing could be said about Tokyo. Chicago. London. Frankfurt. Los Angeles. Atlanta. And if a Boeing airplane isn’t landing right this second, wait a minute. Because more than likely, it’ll happen by then. An exaggeration? Hardly. On average, Boeing jetliners touch down every four seconds of every day. In the last 24 hours alone, Boeing airplanes landed about 24,000 times. And they carried more than three million people to almost every imaginable destination. Boeing. We don’t just deliver a lot of airplanes. We help airlines deliver a lot of people. 

BOEING

Art Director: Peter Richards

Headline:
While you slept last night, Boeing airplanes landed 8,000 times throughout the world.

Copy:
In the first hour you were asleep, a thousand Boeing jetliners landed. In the second hour, another thousand touched down. And within eight hours, Boeing planes came in more than 8,000 times. What’s truly amazing, however, isn’t that all this happened in one eight-hour period. It’s that it happens in every eight-hour period. The fact is, on average, Boeing planes land every four seconds. Of every minute. Of every hour. Of every day. And this year alone, Boeing jetliners will carry more than a billion people on more than eight million flights throughout the world. Boeing. We don’t just deliver a lot of airplanes. We help airlines deliver a lot of people.

BOEING 

Art Director: Peter Richards

Boeing "What Inspires Us" TV Campaign

AH-64A Apache :30 TV

SUPER:
What Inspires Us

ANNOUNCER VOICEOVER:
In another life, he might be an airline pilot, race car driver, C-level executive, entrepreneur.

But in this life, he's a U.S. Army pilot flying an Apache helicopter, the most advanced multi-mission chopper in the sky.

Why does he do it? Duty, of course. And professional pride. Plus, the more-than-occassional rush of adrenaline.

But most of all, he does it for his fellow soldiers.
His buddies.
His brothers and sisters.

When they're successful, he's successful.
And they are almost always successful. 

LOGO: Boeing

Art Director: Kurt Fries

F/A-18 Super Hornet :30 TV

SUPER: What Inspires Us

ANNOUNCER VOICEOVER:
For the U.S. Navy, ruling the sky isn't a matter of how.

It's a matter of when.

And it's not a matter of days or hours. But of minutes or seconds.

Just ask the aviator holding the joystick when the afterburners kick in.

Because of his training, he knows what the F/A-18 is capable of.

Because of his bravery, we know what he's capable of. 

LOGO: Boeing

Art Director: Kurt Fries

Space Exploration :30 TV

SUPER: What Inspires Us

ANNOUNCER VOICEOVER:
They were there from the beginning.

World-class scientists.
Daredevil pilots.
Courageous astronauts.
Plus dedicated engineers, technicians, mechanics.

All played pivotal roles.We know because we were there, too. With the X-15, Gemini, Apollo, Skylab, and space shuttle programs.

Now, we're helping pioneer new environmental technologies for planet Earth.

By supporting scientific exploration aboard the International Space Station.

Like everything before it, this remarkable space program stands on the shoulders of giants.

LOGO: Boeing

Art Director: Kurt Fries

KC-46A Tanker :30 TV

SUPER: What Inspires Us

ANNOUNCER VOICEOVER:
Exhaustive training.
They say they get used to it.

Long flight time.
They say they don't mind it.

Occasional nerve-racking mission.
They say they get a thrill from it.

They're the crews of the Air Force's new KC-46A refueling tanker.

Day and night, in any weather, they play a crucial role in U.S, global security.

And our country simply wouldn't be as strong without them. 

No, they don't have it easy.

And yes, they wouldn't have it any other way. 

LOGO: Boeing

Art Director: Kurt Fries

Ads For Seattle's Garlic Tree Restaurant

Headline:
In China, garlic is considered an aphrodisiac. You know, China, the world's most populated country.

The Garlic Tree
Asian Cuisine.
Pike Place Market on Stewart

Art Director: Andy Nordfors

Nautilus Gym Equipment Posters

Headline:
You know your competition. It's the person you were yesterday. 

Nautilus    
Be Strong.

Headline:
Washboard abs? 

Try washboard arms, shoulders, neck and back.

Nautilus    
Be Strong.

Headline:
Some people climb the ladder of success.

Others prefer stairs.

Nautilus    
Be Strong.

Headline:
You ask a lot of your body.

You're demanding, driven, insanely competitive.
 

And that's on your day off.

Nautilus    
Be Strong.

Mercy Corps Ad That Ran Immediately After 9/11 Attack

Headline:
The world also came together that day.

Copy:
Since the tragic events of September 11, millions of people all over the globe have expressed their sadness and compassion. We've received many of their messages, and through our website, we'd like to share their thoughts with you. For 22 years, Mercy Corps has helped Americans reach out to a world in need. Now the world is reaching back.

Mercy Corps

Art Director: Ryan Dickey

Ad From Boeing Cargo Plane Campaign

Headline:
Two thirds of the earth is covered with water.

Subhead:
The rest is an airfield.

Copy:
The MD-17 is from the same bloodlines as the C-17, a proven performer on some of the world's shortest and most austere airfields. There's no better way to deliver your outsized cargo, wherever you want it to go. 

Boeing

Boeing Sports Program Ads Honoring America's Armed Forces

Headline:
May the best 400,000 men and women win.

Subhead:
The Army-Navy Game

There are more than 400,000 active-duty soldiers and sailors represented by each team playing in today's game. We'd lik e take this opportunity to salute them all. 

Boeing

Art Director: Jackie Rudasics

Headline:
We have a word for all of you who have given up the comforts of home so others will never have to.

Thanks.

Boeing

Art Director: Jackie Rudasics

Program Ad Honoring Neil Armstrong At A Celebration Of His Life

Headline:
On July 20, 1969, a man went for a walk. And billions of hearts skipped a beat.

Copy:
He flew 78 combat missions, flight-tested the X-15 and commanded Gemini 8. Then, with the world spellbound, he set foot on the moon. Future generations will look back and see a giant among us. His name is Neil Armstrong. 

Boeing